Embee Mobile Insights

Politically Motivated Conservatives Flee to Parler. Is it a Movement or a Fleeting Moment?

By | 2020 Elections, Mobile Behavioral Data, Mobile Insights, ResearchDesk™ | No Comments

Have you heard the news? Some Facebook and Twitter users planned a mass exodus from the platforms to join Parler. Twitter users are going to Twexit off the platform and more than a dozen Facebook events promoting the exodus are planned, with several dozen more scheduled to take place up…

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The Connection Between COVID-19 Restrictions, Demographics and Behaviors

By | Mobile Behavioral Data, Mobile Insights | No Comments

Six months into the pandemic, we are still struggling to respond effectively to COVID-19.   In principle, it should be a relatively straight-forward process to gaining consensus on what to do. First, through the work of our vastly capable research institutions and scientific community, discover the best practices for mitigating the…

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The Coming Cookiepocalypse and the Future of Ad Effectiveness

By | Curated mobile panels, Mobile Insights, News, Uncategorized | No Comments

Last January, Google announced it would stop supporting third-party tracking cookies in its Chrome browser within two years. Once a largely hidden technology, cookies have become increasingly more visible to consumers, in part due to the California Consumer Privacy Act (CCPA) and Europe’s General Data Protection Regulation (GDPR), which require…

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Traditional brand tracking is dead!

By | Behaviorally-triggered surveys, Best Practices, Industry Solutions, Mobile Behavioral Data | No Comments

During the IIEX Behavior virtual conference, Alec Maki and Jenn Feltis from Bellomy presented an entirely new approach for constructing and running brand studies. Utilizing single-source attitudinal and behavioral data from the Embee Mobile panel, Bellomy disrupted traditional brand tracking methodologies by exploring new data sources to go beyond what…

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