During the IIEX Behavior virtual conference, Alec Maki and Jenn Feltis from Bellomy presented an entirely new approach for constructing and running brand studies. Utilizing single-source attitudinal and behavioral data from the Embee Mobile panel, Bellomy disrupted traditional brand tracking methodologies by exploring new data sources to go beyond what…
If there was a “Best new app” category at the Grammy’s in 2019, its winner would have been TikTok. Its adoption is accelerating in the US, people are increasingly spending more time on it. What’s not to like, right? Wrong. Not everyone wears your rose colored glasses my friend. Okay,…
Embee is proud to announce it has joined ESOMAR! ESOMAR is a members-only organization of the world’s top data and market research companies. All ESOMAR members are required to abide by an ethical code of conduct. Accordingly, new potential members must prove that their data collection and research practices are…
ResearchDesk™ is the DIY tool allowing you to survey Embee’s high quality panelists with the minimum of effort and cost. However, ResearchDesk™ does not provide the means of coding your survey. For that, you need to write your survey on a platform of your choice. If you’re stuck without a…
ResearchDesk™ allows easy and cost-effective access to a high-quality mobile panel in the US, but the value in the results is as much about the quality of the survey as the quality of the panel. When creating a survey, the hardest part is working out what to ask. There are…
ResearchDesk™ enhanced its targeting capabilities with Audiences. ResearchDesk™ allows clients to launch surveys to Embee Mobile’s panel of mobile users. Audiences allows clients to target specific groups of panelists, as well as age/gender and behaviour characteristics. Now, clients can: Recontact: send a survey to panelists who completed a previous study…
Thanks to a winning combination of Embee’s ResearchDesk™ platform and Kantar Millward Brown analytics, Twitter was able to demonstrate the unique value of their platform to their Global Content Partners at this year’s CES 2019 in Las Vegas. On Twitter, publishers reach the most engaged viewers and fans, those who…
Advertisers and content providers have always had opposing interests. A neutral third party must exist. What the recent NBC/Netflix/SymphonyAM ratings dust-up uncovers is that just because people are watching on their phones or online doesn’t change the fundamental need for validated third-party data. It’s a basic question of trust. Who does…
