Embee Mobile Insights

Category Archives: Industry Solutions

Case Study: Measuring DoorDash’s Instagram Ad Effectiveness in a Post-Cookiepocolypse World

By | Best Practices, Curated mobile panels, Industry Solutions, Mobile Behavioral Data | No Comments

The coming “cookiepocolypse” will seriously jeopardize advertising effectiveness measurement because unique identification of individuals will be thwarted by privacy controls that are already, or will be, built into most browsers and operating systems. Even Facebook is sunsetting its A/B testing solutions in response to iOS 14’s restrictions! No-one will be…

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The Cookiepocolypse Grows Closer – Are Advertisers Ready?

By | Industry Solutions, Mobile Insights | No Comments

Last September we posted a blog titled The Coming Cookiepocolypse and the Future of Ad Effectiveness in which we explored the upcoming elimination of third-party tracking cookies, aka, the “cookiepocolypse” and how it was sending tremors throughout the digital advertising world, particularly with those that rely on tracking cookies and…

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Traditional brand tracking is dead!

By | Behaviorally-triggered surveys, Best Practices, Industry Solutions, Mobile Behavioral Data | No Comments

During the IIEX Behavior virtual conference, Alec Maki and Jenn Feltis from Bellomy presented an entirely new approach for constructing and running brand studies. Utilizing single-source attitudinal and behavioral data from the Embee Mobile panel, Bellomy disrupted traditional brand tracking methodologies by exploring new data sources to go beyond what…

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Facebook’s TikTok-ing Bomb

By | Curated mobile panels, Industry Solutions, Longitudinal Insights, Mobile Behavioral Data, Mobile Insights, Native App Technologies, people-centric metrics | No Comments

If there was a “Best new app” category at the Grammy’s in 2019, its winner would have been TikTok. Its adoption is accelerating in the US, people are increasingly spending more time on it. What’s not to like, right? Wrong. Not everyone wears your rose colored glasses my friend. Okay,…

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Embee joins ESOMAR

By | Behaviorally-triggered surveys, Best Practices, Industry Solutions, Mobile usage and satisfaction, Mobile-First Strategy, News, ResearchDesk™ | No Comments

Embee is proud to announce it has joined ESOMAR! ESOMAR is a members-only organization of the world’s top data and market research companies. All ESOMAR members are required to abide by an ethical code of conduct. Accordingly, new potential members must prove that their data collection and research practices are…

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Introducing Audiences — Detailed targeting through ResearchDesk™

By | Behaviorally-triggered surveys, Curated mobile panels, Industry Solutions, Longitudinal Insights, ResearchDesk™ | No Comments

ResearchDesk™ enhanced its targeting capabilities with Audiences. ResearchDesk™ allows clients to launch surveys to Embee Mobile’s panel of mobile users. Audiences allows clients to target specific groups of panelists, as well as age/gender and behaviour characteristics. Now, clients can: Recontact: send a survey to panelists who completed a previous study…

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Helping Twitter Demonstrate the Value of Content Relationships

By | Behaviorally-triggered surveys, Curated mobile panels, Industry Solutions, Mobile Insights, ResearchDesk™ | No Comments

Thanks to a winning combination of Embee’s ResearchDesk™ platform and Kantar Millward Brown analytics, Twitter was able to demonstrate the unique value of their platform to their Global Content Partners at this year’s CES 2019 in Las Vegas. On Twitter, publishers reach the most engaged viewers and fans, those who…

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