We're now more than a year into the COVID-19 pandemic and, with the number of vaccinations increasing and the number of COVID cases on the decline, people are eagerly looking forward to getting back to "normal life" as summer approaches. But, what does "normal life" currently look like as we…
Embee Mobile has historical behavioral data on tens of thousands of US phone users that can be used to observe differential behavior between various cohorts. An example of how this can be used is to observe the take up of subscription services where a cellular operator relationship has been instigated….
Embee Mobile, the company that builds and manages unique mobile-based insight communities, and the University of California Berkeley, announced a COVID-19 research brief titled “The Changing Impacts of the COVID-19 Pandemic on Individuals and Households in the U.S.” reveals insights into two key areas – pandemic behaviors and attitudes, and…
Since Trump supporters stormed the Capitol on January 6, tech has gregariously been undermining their methods of communicating. Trump and many of his followers were unceremoniously ditched from various platforms like Twitter. Parler has recently become the most well known ‘Free Speech’ app which attracted many Trump supporters. Last week,…
Food Delivery Wars – What Instagram Ad Exposures reveal to us The stay at home orders across the US are causing more people to rely on food delivery apps. At Embee, thanks to our large panel, we have a vantage view of not only app usage trends, but also of…
TikTok + Snapchat together are increasingly having success competing with Facebook for marketing dollars. Surprisingly, the financial markets have yet to notice, but that may soon change. Did we at Embee see this coming? Yes. See Footnote, below, Apps Tell The Story*, which references a few blogposts from the recent…
If there was a “Best new app” category at the Grammy’s in 2019, its winner would have been TikTok. Its adoption is accelerating in the US, people are increasingly spending more time on it. What’s not to like, right? Wrong. Not everyone wears your rose colored glasses my friend. Okay,…
ResearchDesk™ enhanced its targeting capabilities with Audiences. ResearchDesk™ allows clients to launch surveys to Embee Mobile’s panel of mobile users. Audiences allows clients to target specific groups of panelists, as well as age/gender and behaviour characteristics. Now, clients can: Recontact: send a survey to panelists who completed a previous study…
This is how the marriage of data and technology help businesses succeed: The Right Technology + High Quality, Actionable Data + Trustworthy Market Claims = Happier Customers and Bigger Revenues. Recently, Sprint announced their latest quarterly earnings surpassed all expectations—thanks in large part to big pickups in postpaid subscriptions and significantly…
As brands and marketers seek deeper engagement with their customers, they’re turning to long-term measurement to make truly validated marketing claims—claims only possible through longitudinal insights generated by curated mobile panels. For example, in recent press release Sprint praised the use of large, passively metered mobile panels to gather people-centric data…
